How we measure
We only count
what we can prove.
Attribute reads the conversion data from every ad platform and matches it to the streams it drove, release by release, so the numbers you plan against are the ones you can prove. This is exactly how it works.
We match ad data to the streams it drove
Attribute reads each platform’s ad conversions and matches them to the streams that followed, release by release, so you can see which dollar drove which stream rather than a platform’s version of it.
We count observed streams, not guesses
Every stream Attribute counts is one it can see land on a platform. No modeled “estimated lift,” no projected numbers dressed up as fact.
We trace paid streams to the right service
When an ad drives a click, Attribute identifies which service it landed on, whether Spotify, Apple Music, or YouTube Music, from each platform’s per-service conversion. So a paid stream is tied to where it went, not pooled into one number.
And paid attribution caps itself
A backstop on top of the match: in the rare case tracked conversions outrun the streams we can observe, Attribute holds the paid number to the observed total, and shows you, in product.
The method
How attribution works, start to finish
Three steps, no black box, and you can see every one of them in the product.
Centralize
Spend and outcomes from every platform, pulled into one place and read in music’s language: streams, paid vs. organic, cost per stream.
Match
Attribute reads each platform’s ad conversions and matches them to the streams that followed, per release, so you can see which dollar drove which stream.
Verify
Every number opens to its source in the product, per release, per platform, no black box. You see exactly what drove the count, and what it was held to.
The mechanism
We match the ad data to the streams it drove.
Attribute reads pixel-based conversion data from every ad platform and matches it against the streams it can observe, release by release, so you see how many streams your spend produced rather than a platform’s version of it.
And when the tracked number would outrun what we can observe, we hold it to the observed total, which is the honest figure rather than the flattering one.
A number you can defend is worth more than one that looks good in a deck.
Spotify · Apple Music · YouTube Music, actual per release
From ad conversions, matched to observed streams
Most of a release’s streams come organic. Attribute shows you the streams your spend earned, and never counts the rest as paid.
Data freshness
What updates, and when
No pretending streaming is real-time. It’s daily, and we’re upfront about why.
Streaming updates once a day because that’s the cadence the platforms report on. Spotify, Apple Music, and YouTube Music all process streams daily, so daily is as fresh as the source gets, not a limit on our end. Ad spend and social report continuously, so we refresh those through the day.
Trust the number. Then act on it.