How we measure
How your spend
connects to your streams.
Attribute reads the conversion data from every ad platform and matches it to the streams that followed, release by release. Here’s what it measures directly, and what it estimates.
The stream multiple
What the stream multiple is.
Attribute traces your directly-paid streams precisely. Each one comes from a click your ads drove, matched to the streams that followed. Around them, the release earned far more in the same window. The stream multiple is the ratio between the two: total streams over the ones traced directly.
Paid campaigns drive early listeners; the DSPs read how those listeners behave and expand a release that’s performing into radio, autoplay, and algorithmic playlists. Editorial and organic play a part too. So you see that growth, and how closely it tracks your spend.
A high multiple means the record caught: the campaign didn’t just rent streams, it set off something that carried.
Spotify · Apple Music · YouTube Music, actual per release
From ad conversions, matched to counted streams
The mix matters: listeners who skip stall it, while listeners who stay expand it. Attribution is how you tell the two apart.
The match
Platform-reported conversions, checked against the streams that actually came after, release by release.
The directly-paid count
Comes from conversions on the smartlinks your ads run through — down to which streaming platform each listener landed on.
The destination
Each conversion carries its service, so you can tell whether a campaign is sending listeners where you’re aiming them, and read efficiency service by service.
The method
How attribution works, start to finish.
From every platform’s numbers to one connected read of each release.
Centralize
Spend and outcomes from every platform, pulled into one place: streams, directly paid and the growth around them, cost per stream.
Match
Attribute lines each platform’s reported conversions up against the streams that followed, per release. That’s the direct link between a dollar out and a stream in.
Drill down
Every number opens to its source in the product, per release and per platform.
Data freshness
What updates, and when.
Streaming is daily, not real-time. Here’s what refreshes when.
That’s how the dots connect.