Why Attribute
Know what your spend earned.
Great releases still come from great instinct. Attribute backs that instinct with proof: every ad dollar traced to the streams it drove, while the release is still live.
For as long as there has been music to sell, breaking an artist came down to instinct. A great ear, the right timing, being in the room when a record started to move. The people who built this business could feel a hit before they could explain it.
That instinct was real. It still is.
But where the money goes changed. A release does not live or die on radio now. It lives on Meta, on TikTok, on YouTube, in the space between a video going up and a stream getting counted. For the first time, that space leaves a trail.
The teams pulling ahead did not stop trusting their gut. They started backing it with what the trail shows them, and they move while the release is still climbing.
The spend and the streams never met.
The tools you buy ads with were built to sell products. Meta counts its clicks. TikTok counts its views. The stream, the one outcome that pays your artist, lands where none of them can see it.
So the question every release comes down to, did this work and what do I run next, gets pieced together in a spreadsheet days too late to act on. The signal is right there, and you still move blind.
The gap was never a shortage of data. It is that your spend and your streams have never been connected.
Break more artists.
Attribution is the part we fixed.
Attribute connects the two. It reads the conversions every ad platform already reports and matches them to the streams that followed, release by release. You see which dollar drove which stream while the campaign is still live, so budget moves before the moment passes.
You always see both. Directly-paid streams, traced to a click. And the streams that followed in the same window. One is measured, one is an honest estimate.
A number you can put in front of an artist, or a label, and back up.
Where it starts.
Attribution is the first thing to get right, and it’s free to start. Measure your last release and see what it earned. Then run your next one on evidence: watch which ads are driving real streams while the release is still climbing.
Get the one number that settles the recap. Then go break the next one.
Get started
Bring us your next release. We’ll run it with you.
Start free with one artist and see your last release measured in minutes. When you are ready for the whole roster, we will scope it together.